Pili and Kiki Limited Privacy Policy
This is the Privacy Policy of Pili and Kiki Limited (trading as Pilates by Bryony), referred to as “we” or “us”. This policy outlines how your personal information is collected, used, and shared when you use our service via https://pilatesbybryony.com or through any of our branded applications (collectively, the “Service”).

By using our Service, you agree to the collection and use of your information as described in this Privacy Policy. We may update this policy periodically, and your continued use of the Service will constitute acceptance of any changes on a prospective basis.

Last updated: 23rd April 2025

PERSONAL INFORMATION WE COLLECT
Account Information
When you sign up for a free trial, subscription, or purchase, you’ll need to create an account by providing an email address and password. You may also choose to create a username or avatar.

Payment Information
You must provide valid payment card information if you wish to sign up for a free trial, subscription, or make any other purchase. Except for the name associated with your card and information about the transaction (e.g., time of transaction, amount), payment card information is collected directly by a third-party payment vendor and is not received or stored by us.

Automatically Collected Data
Each time you visit the Service, we automatically collect certain information about your device and your interaction with the Service. This may include your viewing activity, your IP address, location information, your browser type, your Internet service provider (ISP), referring/exit pages, your operating system, date/time stamps, and related metadata.

Public Contributions
If you post comments on content or in community forums, those comments are visible to other users.

Voluntary Information
You may choose to share additional details via surveys, giveaways, customer support, or marketing opt-ins and other communications with us.

HOW WE USE YOUR INFORMATION
We use the data we collect to:

• Deliver content and fulfil transactions;

• Send relevant transactional and marketing emails (you may opt out of marketing emails anytime);

• Provide customer support;

• Analyse usage and improve the platform;

• Prevent fraud and protect our platform integrity;

• Enforce our terms and exercise legal rights;

• Comply with applicable law or respond to legal requests.

DISCLOSURES TO THIRD PARTIES
We share information with trusted service providers that help us operate the platform, such as Vimeo OTT (for streaming and customer service), payment processors, analytics tools, and email platforms. View Vimeo’s privacy policy at vimeo.com/privacy.

In some cases, we may disclose personal information in response to lawful requests by public authorities or to enforce our rights. We may also share aggregated or anonymised insights publicly.

YOUR RIGHTS
You can update or delete your account at any time through your profile settings. Please note that deleting your account may result in loss of access to purchased content. We may retain certain information to comply with legal obligations or for reactivation purposes if requested.
If you are located in the EEA or other regions with applicable privacy laws, you may have rights to:

• Access or correct your data;

• Request deletion or restrict processing;

• Object to data use;

• Withdraw consent or file a complaint with a local authority.

To exercise these rights, please contact us at studio@pilatesbybryony.com.

CHILDREN’S PRIVACY
The Service is not intended for individuals under the age of 16. If you are a parent or legal guardian who has discovered that your child has provided personal information through the Service without your consent, please contact us so that we can remove any unauthorised information.

EMAILS
When you create an account, you may receive certain emails:

Transaction Emails: When you first create an account, we may send you a welcome email that provides information about your subscription and your account. If you make a purchase, we may send you an email confirming your purchase. We may also send you other emails concerning your account status and renewals. You may not opt out of transactional emails.

Marketing Emails: Depending on your preferences, we may send you emails letting you know about new programs or features, or promotions. You may opt out of these emails at any time in your account settings.

YOUR PRIVACY RIGHTS
You may change your account information or close your account at any time by logging into your account and adjusting your account settings. If you close your account or request that we delete your account, you may lose access to content you have purchased. When you close your account, we may preserve your account information to (i) let you know about new offers and content; (ii) restore your account, if you ever wish to resubscribe; and (iii) where we believe in good faith that preservation is necessary to enforce our rights.

EEA Users: Users from the European Economic Area (EEA) have the right to: opt out of cookies (see our Cookie Policy); access, correct, delete, restrict or object to our use of your personal information.  If you would like to exercise any of these rights, please submit your request by using our form. We process personal information to fulfil contracts with you and to provide services you have requested (for example, to fulfil a purchase), or otherwise to pursue our legitimate business interests.  Note that your information will be transferred outside of Europe, including to the United States.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Your continued use of the Service constitutes your agreement to any updated Privacy Policy on a prospective basis. The most current version will always be available on our site.

CONTACT US
For more information about our privacy practices or if you have questions, please contact us by using our form or by mail using the details provided below: studio@pilatesbybryony.com